Considering the number of consumers who watch perfume clips on Youtube compared to those who read reviews it is obvious that the masses ... prefer TV.
Very soon, the perfume review will be a form of teleshopping. Little to do with art and clever words, but more with acting, good looking girls or boys and the click button - buy me this sample. This will be the end of serious perfume writing in the online media unless it evolves into something new.
Should I consider to change the medium? This is another question and a different budget to show you the art behind the scenes for free because I love perfection in details.
Camera, studio, fashion, assistants, make-up, airplane tickets, a more complicated life and the effort to speak maximum 5 minutes. Perfume EVANGELISM.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art