Design graduate Olivia Clemence has captured the scent of the Southbank and a historical London pub -- now she wants to improve your shopping experiences by bottling nostalgia
"Just imagine being able to smell a window." Olivia Clemence isn't strictly talking about sniffing a large shard of glass -- after all, we could do that now already if the mood so took us. She wants us to smell what's lurking behind that glass; to be able to pass by Selfridges' Christmas display each year and take in the scents of ashy roasting chestnuts, sweet clementines and peppermint sticks.
For Clemence -- who has already bottled the scent of Birmingham's National Exhibition Centre (Subway sandwiches, perfumes and human sweat), the Southbank Centre (oil and metal from the JCB lift, heavy carpet, stale air, ink, blotting paper) and a historical reimagining of a former East London Victorian pub (gin from the bar, soapy laundry from the hallways, heavy musk from the office and a citrus floral prostitutes' boudoir) -- her fascination with trapping scents did not start out as a commercial venture. It began as an experiment in memorialising the dead in a more emotive and intimate way.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art