I'm into fragrances and skincare and make up is not my thing. But yesterday a friend showed me a delicious lipstick from Dior with an intriguing name. It was thought as an hommage to Ava Gardner, client of Dior. But the name is AVA BROWN, which sounds like EVA BRAUN - the mistress and later wife of Adolf Hitler. It is rather strange to find such a connotation today in LVMH products but there is something even more interesting in the history. If the healthy natural german look was something of the official propaganda of Goebbels the reality was quite different in the high circles of the IIId Reich. Women loved cosmetics and french fashion and it was impossible to stop them. Both Magda Goebbels and Eva Braun were devoted clients of Eilzabeth Arden. What happened to Elizabeth Arden (the company) during the WWII in Germany is still an unsolved chapter of the cosmetic industry. Eva Braun was again less into 4711 fresh cologne, and more into french perfumes. By then blonde women with blue eyes were using a special type of perfumes, or at least what beauty magazines of the period said. Historians reported at least 2 perfumes Eva Braun used and one was l'Heure Bleue from Guerlain (LVMH).
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
