I liked the way that Italians described this kind of perfumery - Profumeria d’Arte italiana and then ... Profumeria Artistica. At least they had the first book called L'Arte profumatoria (centuries ago) and they had this brilliant idea before the French. In Paris it is still called "parfumerie de niche" and I think of Printemps shop and their desire to enlarge the niche area.
Parfumerie d'Art - I must recognize has a very good connotation, though I should admit that french people would call it prétentieux. How much Art is inside ... that's another subject to analyze. It is also true that not all of the brands are oriented towards Art, whatever art could be.
Some of the brands that will be present at this event include: Parfumerie Generale, NasoMatto, Lorenzo Villoresi, Miller Harris, Creed, Etro, Eau d’Italie, Clive Christian, Esteban, Parfums d’Orsay, Knize, Nez à Nez, Lubin, Juliette Has a Gun, Bond No9.
For those who understand Italian (my second language after French) there are a lot of information on the website EXTRAIT.
There is also an interview with Pierre Guillaume, from youtube, that I put here. That's because me and several friends, we didn't believe he was a real person. Very good fragrances surrounded by mystery. Voilà!
He explains Louanges profanes and that's amazing to hear him. You understand how the perfume is built and this kind of presentation could be a lesson for several great brands. Guerlain wouldn't be able to do this kind of passionate presentation, which in the end is the best form of advertising (Estée Lauder did it ages ago for the cosmetics).
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
