Saturday, August 30

Worth 1925

This forgotten house still holds some masterpieces to be rediscovered.
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Musk oils (2)

One of the main characteristics of exotic countries is the heat. If today this is no more a problem for alcoholic vapos, hermetically closed, it was not the same 30 or 50 years ago. While luxury perfumes had sometime a special closure (but also many vintages evaporated though closed) this was not always the case with very cheap perfumes and their standard bottles. For many it was safer to sell "fragrance oils" when an oil formulation could be done. But not everything can be put in an "oil" or in a "without alcohol" formula! During the late 30's and during WWII Germans were able to produce fragrances without alcohol, a new type of formulation and it was of course intended for economic perfumes. It is not a mystery today that after WWII many German scientists went in all countries around the world (from India to South Africa, South America and mainly America) and many of them worked in the chemical American industry.
Fragrance exports in the far countries was not something new. Since late 19th century many fragrances were sold in India, China, South America, end so on. Not only expensive perfumes (like Caron, Houbigant, Guerlain but also Rallet) but mostly very economic perfumes for the local market. They were called "export versions" and many aromachemical catalogues had versions of their bases for export. Back in those days (but even today) you have to have a good nose and chance to buy a local product and not one done in Paris (I found jasmine oil from India that turned to be Jasmophore base from Firmenich and other funny examples).
Most fragrance manufactures (IFF, Givaudan, Firmenich, Dragoco, H&R) had in their old catalogues, ready made perfumes with fashionable notes that waited only to be bottled.
Hippies found in India (and other places) not only the results of international perfumery trade but also the results of the booming chemical industry.
Industrial production went on a large scale since the 50's and very soon large scale manufacture started in other countries like India. The production of nitromusks (and some other very polluting industrial processes) moved step by step from Europe. The start of the new perfumery in India can be seen in the magazine Indian Perfumer.
As an anecdote the Galaxolide (IFF) is also known as Abbalide - from BBA (Bush Boake Allen - the British chemical factory in those days, before it was bought).
What hippies bought as a musk oil in India was in fact one of the products of the very new chemical industry (nitromusks, free from any patent but maybe also British products produced on a large scale). Nitromusks difficult to be put in alcohol, alcohol difficult to sell in muslim areas but also difficult to preserve in cheap bottles and heat.

Next: what's Khiel's musk all about and what is a "clean musk" beyond fantasy and unrealistic speculations?
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Volcanic Musk

I've read in some fragrance descriptions this amazing phrase "volcanic musk". Well, it's not the fantasy of a marketing guy dreaming of musk effects on a hot skin ... but a molecule from Firmenich, quite new and called - Vulcanolide - a very strong musk.
There are plenty of musk molecules today but they are not the same in terms of odor or strenght. Some are used even at 60% in a formula (!!!) while other are used less than 1%.
Vulcanolide (Firmenich) is a very young musk - it has about 10 years :)
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Fragrances from Antiquity

This week I found in Paris an amazing new book on fragrance history. A historical catalogue "Parfums de l'Antiquité" from Musée Mariemont. It deals with incense and roses in Antiquity, with a lot of new archaeological findings. It's rather an academic approach done by historians and focused on fragrance.
The book is the catalogue of an belgian exhibition at Musée Royal de Mariemont from 7 june to 30 november 2008.

Parfums de l’Antiquité - La rose et l’encens en Méditerranée

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Friday, August 29

Olfactive profiler - Diane Thalheimer

The latest number of l'Officiel features a portrait of Diane Thalheimer Krief, olfactive profiler and an expert behind several contemporary fragrances (from Angel when she worked for Quest to the latest Paul Smith). She is also in charge with several workshops for Thierry Mugler, a very interresting educational tool. More details about what an olfactive profiler is on her website and a portrait on Elizabeth de Feydeau's blog.
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Musk oils (1)

"It's sensual, it's mystique, it goes back to the roots of perfumery, it's Arabian, it's skinscent…." I've heard many symbolic discussions around musk oils (from Kiehl's to Narciso Rodriguez, from the cheap drugstore to the exclusive ones). They are false in my opinion or at least they show the gap between marketing / history / science, between facts / fiction / fantasy.
The question of musk oils is more technical that symbolic. Most raw materials used in those (cheap) compositions are solid (crystals): vanillin, coumarine, heliotropine (for the sweet notes) then the nitromusks, which are almost insoluble in alcohol. If you wanted to do a cheap musk fragrance 50 years ago it was not very easy to make it as an alcoholic dilution.
Musk keton, Musk ambrette and Musk xylene, the most used musks when oils appeared on the market are diluted in DEP (diethylphtalate) or DPG (dipropyleneglycol), solvents with an oily touch and a nightmare today for the cosmetic industry.
The problem with crystals is different. While most of them are soluble in alcohol, when you have a big amount of them, though the solution is perfect, it will tend to crystallize on the bottle neck, the stopper, even on skin. Imagine you have a formula with very big amounts of musk ketone and vanillin. It's almost impossible in alcohol (unless very diluted, but that's not the point).
When singular musk notes appeared on the market the relation between their price and their form (oil) was very tight. It was impossible back to 30's and early 50's to produce an alcoholic mass market perfume with a musk note. The natural musk was expensive even for famous luxury brands, the macrocyclic musks (exaltolide, muscone) still had astronomic prices. The only alternative for a drugstore perfume were the nitromusks and their only way to be sold as a product was not alcoholic.
If the story of Kiehl's Original Musk Oil is true (if there was a formula dating back in the 20's) the original bottle was something I described - nitromusks + sweet notes. The product that was so famous and popular in USA back to 60's had nothing to do with the 20's. It contained (and it still contain) molecules that did not exist before 50's and not even in chemist's dreams before WWII.
Something happened right after the war in USA with a profound impact on the industry (and maybe also on the culture). The polycyclic musks - a new class of molecules, less expensive, advertised in all fragrance/cosmetics/essential oils magazines. They were: Traseolide, Phantolide (PFW), Celestolide (IFF), Tonalide (PFW) and later Galaxolide from IFF. Musks were the subject of the day in American magazines and in this context we should see the birth of Kiehl's musk oil. Later the problem of solubility that existed in the first days of musk oils did not exist anymore. The musks used today are soluble in alcohol and are no more so expensive.
A technical (and economic) problem gave birth to a certain type of formulation (oil not alcohol) that became a type a cult product which later gave birth to other fragrance products (Narciso Rodriguez or SJP) that allow us any cultural/symbolic speculation.
(here there would be an entire discussion on how myths are born, the pattern is the same, but that's rather a cultural subject, not fragrance)

Another social phenomenon happened in the late 60' early 70's. The musk oils brought by hippies from India. Very few of them bought authentic products (I will detail that in a future post).
picture: Musk ketone

Note: the structure and synthesis of natural polycyclic musks like muscone and exaltolide happened between 1926 and 1933 at Chuit Naef (Firmenich) and when they were put on the market their price was extremely high. Very few perfumers used them and in minute quantities.
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Thursday, August 28

Milade by Guerlain (2006)

Everything is done in Paris but not everything is known or available in Paris. Like for the latest Chanel Beige, Guerlain had a precedent in this world of exclusive access to perfumes. In 2006 they did a fragrance (in the end it was a flop) and no word was said in France. It was Milade done for the Russian millionaire fair (link with article and info in Russian, and other article plus another). Thanks to my basic Russian and because I go quite often on Russian blogs I had a chance to know about its existence last year and also about many other fragrances that do not have a strong PR. Later on (and again this year) I sampled the fragrance - it's an exuberant exotic flower, frangipani tiaré type on a soft and milky sandalwood plus some vanilla absolute. It has notes from Mahora/Samsara/Metallys with a very delicate ambery note. Unfortunately it is not produced anymore and is not available in France. It seems a small secret (maybe because it was not a success in a world of very expensive fragrances that is not dominated by LVMH?) like other secrets of this industry that I do not understand.
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Clean molecules (2)


The main trend of mid 90's, "the clean", can be seen as an endless variation on 3 main themes: marine, watery and ozonic notes. Different molecules and fragrance structures were used to express the main idea - the water (salty and cold, fresh and somehow sweet and airy).
The marine note is correspondent to sea shore, the salty and iodine note of algae. The algae has already been studied in early 60's, though some descriptions of different types of mosses / algae and mushrooms have been published before WWII. The interest in this type of note is shown in a paper published by Roure in their reports but also by some products available on the market. In fact "algae absolute" (from different types) was on the market and advertised in the 60's. Synarome came with a base that reproduced the seashore smell and for a short period of time it seems that this note (sea breeze) was popular among perfumers (who didn't use the so famous calone) in l'Air du Temps structures or new lilac notes. But there was no marine trend yet. Calone, used maybe in fine fragrance for the first time in New West (Aramis), was often put into a lily context or a lily of the valley, or even a hyacinth. It is a strong and tenacious molecule that had to be blended well to avoid "secondary effects". Very soon Calone was no more alone and up to now a whole range of fresh ozonic molecules are used.
There are molecules with an ozonic main note and other, new since many years, that present a secondary fresh airy/ozonic note and were used to simulate freshness.
Some "ozonic" examples: Profarnesal, Floralozone, Precyclemone B, Zefiral, Scentenal, Myrac aldehyde, Melozone, Methoxymelonal, Melonal, Helional, Maceal, Pinoacetaldehyde, Ambra aldehyde. Or even Azuril, Maritima, Ozonil, Cyclemone A, Aphermate, Muguet Aldehyde, Geraldehyde, Melafleur. (many of those trademarks names belong to the American IFF :)
The latest is maybe Azurone (Givaudan) that holds a captive molecule, very strong (fucus like) with similar aspects to Calone 1951. It was used in Secretions Magnifiques.
Azurone: (7-(3-Methylbutyl)-2H-1,5-benzodioxepin-3(4H)-one)
Calone 1951: 7-methyl-2H-1,5-benzodioxepin-3(4H)-one
Some of them are straight "ozonic" like Floralozone, other are watery (Helional), and some of them have melon-cucumber notes, other are green or sea shore. In fact cucumber notes (from the nonadienal family) became very useful for the topnotes while some ambery notes (developed since the extensive amber research from early 50's) provided the "marine" drydown. Very creative perfumers didn't just throw ozonic/marine molecules but built entire new structures where the watery effect was created through strong contrasts. Cool Water didn't have just precyclemone B, but was a marvelous structure where common ingredients are used in high proportion and do not appear as we are used to. If in the very first days marine-clean was just Calone, very soon more complex touches were added - watery pears, melon and cucumber, pineapple-galbanum, apple through metallic rosy notes and even cold spices that were able to suggest water & freshness while in the masculine universe DHM and many linalool-like fresh molecules were used to give the cold, metallic effect.
From a specific olfactive note that evoked sea shore and water, this evolved to a concept expressed through a specific construction and later to a philosophy. Minimalism today can be seen as the "intellectualization" of a specific odor - the water. Purity in terms of smell became purity of thoughts.

Some watery notes in fragrances: Escape, Eau d'Issey, Kenzo pour Homme, Eau par Kenzo, En passant.
photo: Calone 1951 molecule synthetised mid 60's by Pfizer and used in a big amount in New West (more than 1%)
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Tuesday, August 26

The Parisian Touch

An ad from 1951 for Roure - the producer of rawmaterials and fine fragrances. It's from an american trade magazine... just to show again the fascination with everything from Paris (it was however Dior's epoque). Before IFF entered the game, most american perfumes or scented products were still produced by French perfumers (working in France or NY).
(click to see a bigger image).
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The Quinolines (II)

In the world of delicate scents used by many perfumers at the beginning of 20th century (from the flower extracts, infusions to the delicate molecules like geraniol, phenylethyl alcohol, terpineol, ionone and even the spicy eugenols) the quinolines were a monster and not very inspiring in a company raw materials catalogue. Except maybe for Civettal (the synthetic civet as it was called then) they were sold in bases, mixed with other ingredients to facilitate their final use. Like many other molecules, they were sold by de Laire, the French industrial who produced on a large scale many of the patents of French scientists (but also the nitro musks, the ionones, the vanillin). The first classification of a new product determines how it will be used for a long time and only when a perfumer founds a new facet that can be exploited we can speak of a "small revolution".
The way a company describes a molecule is also an interesting subject to study. Some classic molecules are put in different families during the decades and the supplier. It shows how the perception of the same molecule evolved and how close it was related to its final use.
For quinolines this class was mossy and tobacco. They were not considered leather notes as we think of them today. We find them in bases like Mousse de Saxe, Mousse de Crête, Mousse de Chypre, many tobacco and even honey specialties (for the inferior isomers). Before 1930's they were not sold as single molecules and they were not listed in the catalogues of suppliers (exception the civet synth.). It's only in the late 30's that IBQ started to be used as a single molecule in warm compositions with fur notes. And then suddenly the big event of Bandit with its overdose (but also Visa).It seems also that in the same period IBQ & its family were no more the monopoly of de Laire (expiration of patent?) and in France Roure (or Roure-Bertrand & Dupont, the later being the "chemical division") produced them (the same Roure of Germaine Cellier and Jean Carles). After a few decades when Roure was bought by Givaudan many of those quinolines became a regular product in Givaudan catalogue, like the examples I gave in the first post, and available today. (but also for Symrise the "owner" of de Laire after the many acquisitions, that's why some classic bases are now sold by Symrise).
But let's go back to 1900. Some quinolines (like IBQ&Civettal) were prepared in Paris by the famous prof. George Darzens (I'm not sure about the date), known not only for his work in the aromatic field but also by his very close collaboration with the fragrance house Piver. Until WWI Piver was the house who launched the trends and it had exclusive access to the latest molecules prepared by prof. Darzens (and produced on a small scale), before they went into industrial production and were available to others. Armingeat, the perfumer of Piver loved the salycilates and quinolines (as said the perfumer M.Billot) and it is in his creations to find the very first perfumes using the quinolines. Unfortunately most of pre WWI Piver perfumes are not so easy to find (with a preserved juice inside) to confirm the exact use and amount of those molecules. The only 1907 perfume were an IBQ note is perceptible is Pompeia, a floral bouquet with a very distinctive MNA and olibanum note (but not as much as in Rêve d'or with its many reformulations).
Later we'll find them in Nuit de Noel, Tabac Blond, some of the Weil perfumes, maybe DemiJour, and many vetiver-mossy aldehydic perfumes before WWII or fur notes (with Minkone, Muscarome, Ambrarome).
It is also possible to be present in the drydown of some Ideal versions were the moss note is very delicate under the storm of rose and coumarine but it's hard to confirm without a GC (the quinoline is not the "theme" of those fragrances)
Today IBQ is sold mainly by Givaudan & IFF.
IBQ as described in the IFF Compendium: "Intense, earthy, rooty, nutty odor. Character resembles certain facets of oakmoss and vetivert and blends very well with them. Also ambery, woody, tobacco-like and leathery"
Pyralone from Givaudan
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Clean molecules (1)

When IFF did the headspace of a young girl skin (later idea used by Laudamiel in Le Coffret inspired by the movie Le Parfum), the resulting scent was described as soft, peachy, aldehydic.
On the skin layer the lipid surface is made of free fatty acids, mono / di and tri glycerides, sterol and its esters. The difference between a fatty acid and a fatty aldehyde is … a chemical function (to keep simple I do not enter deep in chemistry). After several steps you can turn an acid into an aldehyde or vice versa. It is also one of the first industrial methods to obtain the so famous fatty aldehydes (C10, C11, C12 and so on) used in classic aldehydic perfumes.
While the fat/oil that often turn rancid in a bottle (with its particular smell) is something we want to get rid off … the aldehydes became a symbol for purity and clean.
(Many of those aldehydes are present in nature, in citrus or rose products)
When you iron a shirt or when you let to dry clothes in the sun (washed with unscented products!) there is a particular smell floating around. It smells like a dilution of 0,1-1% of C11 and C12L aldehyde! I'm not sure what are the real molecules in both cases (ironing and drying in the sun) but from this basic chemical reaction (of fats) we can explore an entire symbolism.
This side of the aldehydes was "recognized" many years after their first use.
Fatty aldehydes (there are more besides the classical No5 examples) are used today in many products to give a fresh and clean feeling. Of course in a different environement than that used in classical perfumery (no more indolic jasmine or chypre ambery). One of the best examples when their use is related to the name is - White Linen.
Aldehydes, lily of the valley/rosy and very green molecules are today the summum of cleanliness as used in many personal care products.
It is also interesting to quote one of the many stories around No5 - the clean note of the soap used by Emilienne d'Alençon - in the skin chemistry with aldehydes and oils.
The smell of aldehydes depends on dilution (as they are strong molecules) and context. Many fatty aldehydes have a waxy note than can make you suspicious about the clean aspect.
Some examples:
There are aldehydes (a chemical function) and aldehydic (a type of smell related to fatty aldehydes).
Aldehyde C9 (very green), Aldehyde C10 (orange, rose), Aldehyde C11 undecylic (classic rich aldehydic), Aldehyde C11 undecylenique, Aldehyde C12 laurique (iron shirt), Aldehyde C12 MNA (a fresh slightly ambery and incensy note but also ozonic), Aldehyde C13 (waxy grapefruit), Aldehyde Supra (9-undecenal, extremely clean and fresh citrusy), Mandarine aldehyde (2-dodecenal, very strong fresh mandarine), Intreleven aldehyde (isomerizes C11 undecylenic, less fatty),
From the many fresh aldehydes some more stable versions were prepared - the acetals and the nitriles. We find them in many personal care and functional products.
Some nitriles correspondent to the aldehydes like Ozonil, Clonal
And aldehydes from a different family than fat aldehydes: Farenal (2,6,10-trimethylundec-9-enal, leaf like and sea breeze), Florazon, Profarnesal

I know that clean and dirt can have many meanings because of culture, personal taste or experience. I will talk in next post about some perfumery notes that are clean/dirty for many people, beyond the personal belief.


There is an interesting book on human scents that I reccomend you:
The Scented Ape: The Biology and Culture of Human Odour by David Michael Stoddart
Further information on fatty acids (Wikipedia)
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Old and new, "natural" vs "artificial"?

Today the actual relation with nature is more a virtual one for many consumers. It often consists in ads or words & green color on products, 2 weeks holyday in an exotic place, some pots of plants in the house, a small standardized garden and many gardening magazines (if they don't live in a flat). 70% of the time is spent in steel&glass + plastic environnement: work places in minimal style, cars, shopping centers. All with their own particular scent and scented products. On a large scale the average olfactory experience is more standardized than ever.
50 years ago the world was different from what I described (not necessarily in an idealized manner) but more important the world of those of bought and used luxury fragrances was different from modern consumers. The world where Joy bloomed had a closer relation to nature not only through gardening (a particular hobby in those days) but also through what (rich) people were smelling.
Jasmine, mock orange, honeysuckle, lily of the valley and many white flowers found in Parisian gardens smell very animalic when they start to fade or in the evening when the quantity of indole is getting higher. They do not smell dirty (even when they fade) but animalic and sensual. But they do smell dirty for somebody who works 10 hours a day at 105 floor in modern steel&glass building and who lives in a flat. A big jasmine note with a touch of civet was not a big surprise to somebody used to the smells of a hot evening in a garden or the smells of nature (birth and decay). But it would probably surprise somebody who is not so familiar with natural smells of plants.
In those days people used to go to church quite often. In catholic old churches people were again used with some particular notes: the incense, the musty air & the wooden chairs, the lilies. The white lilies though considered today as a symbol of purity since their expression in Anais Anais are everything but not pure (in modern concept). Their potent animalic note is given by p-cresol derivates and indol again. Smelling lilies with attention can show how nature built beauty in terms of smell. Many chypre perfumes are considered old-lady and musty. Between their many ingredients, patchouli, incense, oak moss, amber and musk tincture, all have something from the inside odor of a catholic church. Many contemporary consumers do not have the weekly catholic experience of an old church and might reject those chypre because they are "musty". In fact that particular smell is no more a part from their experience.
Other typical olfactive experiences in the past include horse riding and hunting, horse races, promenade, cars, Riviera. Wearing Jicky while horse riding is quite different than wearing it in a new modern car. Hunting in a forest for hours brings up the earthy humid mossy notes that are not far from the impression given by oak moss. Narcisse Noir with its strong cresolic note was not so animalic worn by a woman attending the 1913 horse race at Longchamps. Just extravagant and beautiful. An evening on French Riviera for the elegant elite in 1912 would bring the smell of orange blossoms, the thyme and other Mediterranean herbs plus the musky note of the fur coat et voilà l'Heure Bleue.
It is also worth noting the time of exposure to those smells of nature to understand the fragrant environnement that surrounded the consumer of classical perfumes.
Today those experiences are not extinct, just reserved to a small class of people while the majority of consumers live in a different world. They do not have natural olfactive experiences but rather product experiences of the "artificial" world - room and car fragrances, all possible flavors, the fragrances of personal care products and so on. The experience in terms of smells is today for many less natural and more artificial (through products already thought by others).
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Monday, August 25

The clean American dream?

One of the most often "stereotypes" of our days and mainly when speaking about smells & culture is the "American obsession of cleanliness" put in contrast with the French animal almost dirty "pleasures" - from food to perfumes.
How much of this so talked about subject is a) a true fact b) a cultural descriptor c) just a trend of the market ?
In the fragrance universe the amount of information about what was done on each side of the ocean has never been equal. American perfumes and fragranced products have been produced since the end of XIXth century but very few were available in Europe. The contrary was not true and Paris had an enormous influence and presence in USA. Since early XXth century perfumes from Paris were imported in USA and Americans knew almost everything on the latest Parisian trends (in fashion or fragrance) even when the products were not available on American soil. The contrary was not true and we can say the same for the fashion (with very few exceptions). In the late part of the 80's and early 90's American fashion went internationally, on a huge scale, and was followed by the fragrances produced under license by big cosmetic or detergent groups (like Unilever). In a very short period of time Paris (and Europe) was "bombarded" with American ads/fashion/fragrances. If before, Estée Lauder's perfumes and Charlie were the only well known perfumes, suddenly Calvin Klein, Donna Karan, Ralph Lauren, Carolina Herrera and so on appeared to the European consumer of the 90's.
Today in Paris many generations of perfumes live in the same universe, from Jicky, Mitsouko, Joy to the recent launches. It's also worth noting that the only and the oldest American perfume available in Paris is Youth Dew. Comparing the 2 cultures in terms of smells is often incomplete because we compare almost the entire French history (available on shelves) with the American fragrances done in the late 80's and 90's.
There is an entire history of American fragrances (and their tastes) that is not available to contemporary Europeans and maybe not even to younger Americans (because the notion of heritage is not so present in USA). The same is true for scented beauty care products.
Fragrances made by Avon, Max Factor, Coty (after WWII), Revlon, Helena Rubinstein, Elizabeth Arden (before it became international) are simply not at our disposal. I am curious what are the oldest american perfumes still available today in US, besides Lauder and some mass market (Old Spice).
In terms of contemporary beauty ideal (as expressed by fashion / ads / popular culture and also porn movies!) there are quite a few differences. The contemporary fashion French "ideal", both masculine and feminine, that could be referred as "nonchalance, élégance négligée étudié out of bed" can be seen (in contrast with American images) as the opposite of cleanliness (it doesn't mean that the people are less clean, though :).
To have a complete answer to my first question it would be interesting to compare perfumes from the same period, contemporary or classics. To the question "is the American obsessed with clean (in terms of fragrance)?" I would add "how different is the European of the same age, today?".
Also, how much of this belief (in terms of fragrances) is supported by images/ads and how much is actually true in terms of odor? (there is without doubt an european and an american "style" in terms of advertising and marketing, at least until 2000 - compare the images of CK, RLauren with Dior/Chanel/Lancome/Guerlain).
It is also good to remember that Americans gave us from mid 70's to mid 80's some of the strongest fragrances ever created, the opposite of clean and light creations from the 90's. To the 2 famous, Cinnabar and Giorgio, I would add the Halston perfumes.
(I still have many questions about the american history of perfumes. I simply refuse to believe in that stereotype - the clean.)
I'd like to hear your opinions on this matter and also perfume examples that would bring some "dirty" american fragrant pleasures into this popular belief.
See also the excellent post of carmencanada on stink & the perfume.
See also the book Clean: A History of Personal Hygiene and Purity by Virginia Smith
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Sunday, August 24

Fragrances in ... Honolulu

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Saturday, August 23

Thoughts on new releases

Bulgari Jasmin Noir is an extremely good perfume, dark, opulent, sophisticated but not heavy. An interpretation of jasmine absolute without its typical animalic note. Instead a soft amber in the dry down plus milky woods that reminded me some facets of Black Orchid and Eau de merveilles. Could it be a modern interpretation of Cuir de Russie Chanel with its tones of jasmin? Anyway, this very good perfume is not like other Bulgari and more in the Chanel spirit (see 31 rue Cambon).
Boucheron B is again another interpretation of the chypre accord from Narcisso Rodriguez, more floral opulent (à la française) and less musky. Not impressively original.
Magnifique is like the modern flanker of Trésor, a good and strong perfume with a subtle trail and long life on the blotter but in a cheap bottle and packaging. It seems to share a raspberry with Haute couture and other many secondary accords with BabyDoll. It's a big rose wrapped in orris-violet with a soft ambery-sandalwood dry down and the whole composition is not so well done. The top is rather curious with a lime-coca cola effect. It's worth noting that one of the molecules used in big amount is Iralia. The official marketing comunication has nothing to do with the real smell (pure invention like in Lancôme creams).

Guerlain Elixirs Charnels
Gourmand coquin is a vanillic perfume with a very interesting top note. Then it's rather burnt than caramelic, is not very sweet and has an amusing Nutella effect
Chypre Fatal is a further work on Narcisso Rodriguez theme as seen in the latest Gucci chypre but here that note is more complex (not musky and sweet) with some facets of late 70's chypre, the sour green almost fruity note (but floral) that was seen in Kelly Calèche and Balkis (here in a very soft interpretation). The dry down is somehow lactonic like the great Gucci Rush.
Oriental brulant is a gorgeous fragrance 100% Guerlain on an ambre 83 theme as it was already seen in Cachet Jaune and GuetApens, more vanilla and less labdanum. The dry down is not so strong (that's a paradox for an oriental) as if it was diluted. I wish to see it in an extrait. Excellent.
Guerlain l'Homme is rather disappointing after all the buzz that was done. It's a formulaic perfume for young French market: citrusy cologne with a slight orange flower note, lavender and its metallic notes, everything softened by some spices. The dry down is woody-ambery (cedar and crystalline amber), very sensual, soft and good.

Givenchy Play comes already in 2 version, the regular (transparent) and Intense (black) and I prefer this one because it has more character. From the first sniff Play is a very good masculine that, despite the image of Justin Timberlake, is not a fresh young & clean Allure Homme Sport theme. Instead is a very good & dark lavender set on woody ambery incensy background. It seems to be an interpretation of Gris Clair theme but in a softer way.
Gaultier MaDame is a very "espiègle" fragrance (I do not the english word) that fits perfectly with the image. It's also very strange and unusual composition that requires from me further investigation (I don't want to say that's very bad).
Kenzo Power was described by a friend of mine as "hot baby vomit" and indeed is a very unusual and strange perfume, quite repulsive on the top, but then very soft, violet heliotrope. I find it original andit also requires further investigation from me.
Infusion d'iris homme - half bottle the feminine + half Prada pour homme without the amber. Add some orris effect on the top and voilà the strange Prada OVNI which brings us the italian soap powdered with textured orris root.
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Some precious absolutes

The history of fragrances is not only a history of trends/brands and consumer tastes but also a history of ingredients, some of them unknown to the modern nose. Many leading French fragrances created before WWII had in their formula bases unavailable today but also essential oils or absolutes different from ours. Some of them were different because of extraction technique or simply because the plant is not extracted anymore today. Jean Michel Duriez speaking in an interview about Joy extract was saying that while the formula is the same on paper there will always be an approximation - is contemporary jasmine absolute from Grasse the same as the jasmine absolute from Grasse used by Alméras?
But with this small changes we also have the total disappearance of other absolutes. If today jasmine from Grasse is something special to be used in a fragrance it was not so special before WWII. It was something common in luxury perfumes. Instead, other absolutes were crème de la crème, expensive and produced on a very small scale only for some great names.
The true gardenia concrete and absolute (from flowers) and not a gardenia reconstitution base for cheap perfumes, was on the market between around 1912 and 1938 produced on the Reunion Island.
The champaca absolute and concrete with its velvety floral and smooth smell was obtained on Nosi Bé island, the same place that produced the ylang for Chanel. Many commercial champaca oils were in fact a product of codistilation of champaca plus ylang.
The Honeysuckle absolute was produced in Grasse mainly by Charabot and available on a very small scale and some Chanel forgotten perfumes used it.
The Violet flower absolute was a very refined and special absolute used by some leading perfumers but which disappeared completely from the market because of the costly labor and the cheap ionone imitations. Before WWI when violet perfumes were still in favor, they existed on the whole range of prices. The luxury perfumes contained in many cases the ionones, methylionones, violet leaf, cassie, orris but also the very expensive violet flower absolute.
The Reseda absolute with its green, strong but delicate note was again an haute couture absolute from Grasse before WWII.
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Thursday, August 21

The Quinolines (I)

Around 1880 a new class of heterocyclic aromatic molecules was discovered by organic chemists and some of their members became very soon of a great interest for perfumers. The quinolines are virtually the 2 rings of naphtalene where one atom of carbon is replaced by nitrogen. The smell of their derivates is strong, earthy, smoky and very soon they contributed to new leather notes in perfumery. Iso butyl quinoline or IBQ is maybe the most famous today (after the overdose of Germaine Cellier) but other quinolines had also their moment of glory. They were part of many forgotten bases and contributed to several notes that are no more in favor these days: tobacco, mosses, animalic flowers.

The methylquinolines - add one methyl group (CH3) to one of the 2 rings and you'll get 8 isomers with a strong civet, honey and lilac smell in different shades. Some were used in famous perfumes:
The alpha /2-methyl/ or Quinaldeine has tobacco-lilac shades.
The para /6-methyl has a very strong honey-civet and turkish tobacco note.
The meta /7-methyl / or Lilacine is the most floral and has a floral-honey-civet note to the lilac undertone
The ortho/8-methyl or Folianthine has a strong civet-honey note.

The most used were 7, then 6 and 8 and I found them in civet, honey bases, tobacco notes and in small shades in several floral notes.
Adding hydrogen in the first, nitrogen ring, or "saturating the ring" new products became interesting for the perfumer. They were the tetrahidro isomers and the most used is tetrahidro p-methyl quinoline called also Civettal because of its strong, sweet, animalic-civet note with a very good fixation. A product still available today at Givaudan.

The propyl quinolines - add one of the propyl groups (3 atoms of Carbon) to the basic shape of the family and you'll get some very interesting molecules with woody-earthy-mossy notes so valuable in classic perfumery.
The para / 6-isopropyl or Lichenol or Base 3 (Givaudan) is a famous and very old product. It smells woody, mossy, earty, rooty and is very tenacious. It was used in many classic accords with methylionones (orris), vetiver, oak moss and entered in many bases built around vetiver and mosses.

The butyl quinolines - add one of the butyl groups (4 atoms of Carbon) to the basic shape of the family and you'll enter the mossy-leathery shade so famous in classic masculine colognes that used and abused the IBQ.
The alpha isobutyl or 2-(2-methylpropyl) or Isobutyl Quinoline 2 (Givaudan) is strong, leather, woody and a classic material (IBQ) that gives radiation and strength.
The 6 (1-methylpropyl) isomer smells leather, green, woody, tobacco, and less dry. It can be found on the market as Pyralone (Givaudan) or Butyl Quinoleine Secondary (Givaudan) (in the second case as a mixture with small amounts of the 8(1-methylpropyl) isomer but the 6 represents around 84%)
The 8 sec-butyl or ortho sec-butyl is rarely used. It smells strong tobacco-Havana and "ash tray" beeing typical for "Nicotine odour".

(Sorry for so much chemistry but I wanted to show that isobutylquinoleine is not alone in the world of leather, tobacco, mossy and vintage notes. As an anecdote… you can smell also IBQ in Trésor by Lancôme. A very versatile family!)
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Wednesday, August 20

Headspace but 140 years ago

The Living flower technology is a useful tool used today in many perfumes to express the natural odor of a plant. The air captured around a flower in a glass is analyzed through GC-MS and then the scent is reproduced. IFF had some interesting patents on that in 80's-90's and now virtually all companies are able to use the system. But it seems that this idea in perfumery is not new.
In January 1869 (data of the granted british patent) W.Pidding came with a curious invention - a device for obtaining perfume from living plants. He described his apparatus in which living plants were placed in a receiver so that the air became impregnated with their aroma/essential oil / vapor. The air was then exhausted from the receiver and passed into a vessel containing oil, fatty, oleaginous or saponaceous matter. Few weeks later, he issued specifications of improvements including the fitting of a glass cap which was cemented over the top of the tree pot containing the living plant to avoid unpleasant odors.
Today the idea is the same only the tools are modern: inert gas not just air, special gels not fat, and of course the modern machine to analyze the result. But in 1869 this idea was not only innovative for the chemical industry but also for the perfumery still using old methods and products and not yet synthetics.
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Tuesday, August 19

De hyena odorifera

Many animals have particular odours. Many of them have been used in old perfumery but today only the names of musc, amber, civette and castoreum have survived in modern perfumery through reconstitutions.
"De hyena odorifera"(De hyaena odorifera exetasis) is a title of a work published in 1638 by P.Castelli in Italy and is devoted to animals "with odours". If we think only to the musk deer, there are other dozens of animals, insects, birds or even plants that have a typical musky smell.
The world is still full of smells to be (re)discovered and translated in modern creations.
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Sunday, August 17

Shocking & Jean Paul Gaultier


New fragrances are often inspired (design, name, concept) by other fragrances, already on the market. But do not think that brands would go deep in the history for their inspiration. Jean Paul Gaultier Classique bottle is inspired by Shocking - the success perfume from the 30's of Elsa Schiaparelli. A modern version of the same idea. Around 1979 Shocking was relaunched in France in its original bottle. During the 80's the perfume was sold in Paris (the shop was in Place Vendome) and it was featured in many ads in famous fashion magazines. But the 80's were also the golden age of Jean Paul Gaultier, "l'enfant terrible" of parisian fashion. In the 90's there was no more Shocking around. The fragrance was discontinued and dissapeared in the history. Very short after Gaultier came with its version, the big hit Jean Paul Gaultier. Now, many "original" bottles of Shocking are on ebay and people think they are from WWII, but most of them are 80's re editions.
The ad is from 1984.
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Friday, August 15

Another Lauder myth

Estée Lauder was known not only for the quality of her products and the great sense of business but also for the stories she invented. Like Chanel most of things that Estée Lauder said to the press/public were a mixture of facts and fiction - factions as would have said Diana Vreeland. This is a small part of an interview given in 1982 in France.
She says that she was the first woman to offer a fragrance to men - Aramis (on the market since 1964). You must have a lot of self confidence to declare that in France where Chanel pour Monsieur was quite a success since the 50's. Not only was this a big lie in France but also in US. Since the death of Helena Rubinstein and Elizabeth Arden in the 60's, Estée Lauder was the only queen of American beauty industry and she thought she could (re)invent everything. But she was not the first woman to introduce a masculine scent, not even on American territory. Elizabeth Arden had already put on the market in 1957 Arden for men with their variations (EDC tradition and Sandalwood). Helena Rubinstein came also at the same period (late 50's) with 2 masculine scents and a few years after she put an entire grooming line named after her new husband Prince Gourielli (but it was a flop). In 1982 though Estée Lauder as a leading cosmetic company could afford to tell that she was the first woman to introduce a masculine scent. She did it before when she took the idea of Youth Dew bath oil from Matchabelli's Abano and everybody believed she invented American perfumery.
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Guerlain Couture?

Will LVMH do the unthinkable, the movement that no one did before? Will Guerlain add a fashion line as in the past fashion houses added fragrances? I was reading today the July number of the French magazine Inrockuptibles, an issue devoted to the designer Hedi Slimane, former master of Dior Homme. In the interview he gave to the magazine a phrase retained my attention. He was referring to a recent discussion with Bernard Arnault (the "emperor" of LVMH) who proposed him to reflect on the future of some of the group brands. Hedi Slimane answer/proposal was Guerlain and the creation of a fashion line. It was not clear if this is a talk or a project but nevertheless this would be a revolutionary approach. Think what was Vuitton before Marc Jacob's arrival! If that's for real I'll be for sure one of their first clients.
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Thursday, August 14

EDP - eau de parfum

The use of EDP today in the industry is more a question of psychology than one of utility. In terms of sales EDP comes after EDT in France. Few fragrances are available in all concentrations, very few would come on the market in the same time. Fragrance industry had always had the dilemma of a wider audience but a prestige image. It was not a mystery that when EDT became available (and bought) to many people in the 80's, the fragrances will very soon lose their prestigious/ luxury image. It was the time to EDP to do their job. In fact they are today the only one concentration to show the word "parfum". People buy EDP not because they would need a different concentration but because of its magnetic aura. In the 80's and 90's all sorts of variations around this theme were created - esprit de parfum (spirit of perfume), soie de parfum (silk of perfume), parfum de toilette. It was more about a message than a "functional" need (the goal in business is to buy and use more EDT than use less but a more concentrated EDP). Today some brands would come first with EDP (for the prestige) and after a year with EDT (for the sales) or the contrary … with a EDP called elixir. Also, many niche brands present their creations as EDP. With EDP you will do advertising or animations on sales points for the prestige (but people would buy EDT). All the magic is in a word, not in the concentration.
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Ebay wins in Belgium

From FashionMag the latest news about ebay and lOreal - the same story about fragrances sold on ebay but this time with a new conclusion.
(sorry I had not the time to translate)
"Le groupe d'enchères sur Internet eBay a remporté mardi 12 août une victoire judiciaire en Belgique contre le numéro un mondial des cosmétiques l'Oréal dans une affaire de contrefaçon de flacons de parfum, a-t-on appris auprès des deux groupes. l'Oréal avait déposé en septembre une assignation en justice contre ebay dans cinq pays européens, dont la Belgique, l'accusant de ne pas se montrer assez coopératif pour empêcher la vente de produits contrefaits de sa filiale Lancome, sur ses sites Internet.
En Belgique, premier de ces pays où un jugement est rendu, le tribunal de commerce de Bruxelles "a rendu un jugement favorable à ebay", a indiqué Sravanthi Agrawal, une porte-parole d'ebay en Europe.
"La Cour a estimé qu'ebay n'avait pas une obligation de surveiller de manière systématique" ce qui était vendu sur son site et "confirmé qu'ebay avait agi avec diligence quand il avait reçu des lettres de l'Oreal", a-t-elle dit.
"Nous avons coopéré en retirant les objets au sujet desquels l'Oréal s'était plaint", a-t-elle ajouté.
La porte-parole a précisé que l'Oréal allait en outre devoir payer 15 000 euros pour couvrir les frais de justice. Le géant français des cosmétiques, qui s'est déclaré "extrêmement surpris" de cette décision, a immédiatement annoncé dans un communiqué "son intention de faire appel".
"C'est à tort que le tribunal a minimisé le rôle d'ebay dans la commercialisation de produits sur sa plateforme", a jugé l'Oréal, qui estime que l'instance judiciaire "diverge ainsi de l'interprétation de la directive européenne exprimée par la Commission Européenne ces derniers mois" et "est également en contradiction avec celle retenue par d'autres tribunaux européens".

In a similar case ebay has lost in France (LVMH and Hermes) but won in USA (Tiffany).
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Wednesday, August 13

Kenzo Eau de fleurs

The new Kenzo trio takes inspiration from the smell of floral waters in Asia: silk flower, magnolia and tea flower. They are very clean (almost transparent), delicate and subtle like floral petals floating on water with a very cosmetic/personal care quality. All of them are conceived in the familiar Ellena style, but less original. Their melody is very familiar and also what you read on the label is not always the flower you might know.
Soie / Silk flower should evoke the tender and powdery note of a certain type of mimosa /albizzia called silk tree. Instead the fragrance is floral, rosy and slightly fruity apricot. A very nice osmanthus composition with a peony/freesia accord, close to a discontinued Givenchy perfume!
Magnolia has the freshness and green lemony note present in some big white magnolias but it is also very powdery and with a distinct silk flower tree note (did they do a mistake with the names?) on top. It has also a big green tea accord that is quite close to Thé Vert (green tea) from Yves Rocher.
Tea flower is floral green and very musky and seems to come from an Asian plant watered with CKOne in a bamboo forest.
They are all very nice and gentle to be used like deluxe body waters with ~ 42 EUR (Sephora) if you are not familiar with the shower gels or body creams under 3 EUR in Monoprix already with a similar note.
Magnolia is the most interesting of all 3 and I'm sure that there will be other major introductions in 2009 featuring this flower.
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Friday, August 8

The 8th ART - Le Huitième ART

Fragrance is the 8th Art 
Le Parfum est le 8ème Art

Before moving to Paris, I started my ph-D thesis and its theme was "the artistry of fragrances" where I wanted to explore the relation of perfume with the other arts and to integrate the fragrance in the classic system of arts. Some ideas are presented and developed on this blog considering Hegel's system of five ancient arts as expressed in Lectures on Aesthetics. Cinema is considered the 7th art and this label was given in 1919 by Ricciotto Canudo who published in 1923 the book "Reflections on the Seventh Art", after many other writings, starting with "The Birth of the Sixth Art" in 1911. I considered that perfume and movies had many things to share as modern artistic expressions. They also gave their best examples about the same period. They also share many similarities, from the studio concept to the distribution or the idea of "art for masses". Of course, perfume is much older, but the self awareness, the invention of the artist replacing the craftsman is rather a new concept. It slowly starts in the XVIIIth century with several minor examples, has a greater development in the XIXth century with the "invention" of some very important olfactory forms and the first examples of abstract thinking, but blooms in the XXth century when some important theoretical articles were printed, already in the 1910's-1920's.
The five classic arts are Architecture, Sculpture, Painting, Music, Poetry and we can see here rhythms of space (the visual arts) and rhythms of time (music, poetry). Dance is another rhythmic art while Cinema is a synthesis of the Rhythms of Space and Time. That's how Canudo saw the arts before the cinema.
In 1952, during a conference in Paris, the perfume is presented as the 8th art "Le Parfum dans le système des Beaux Arts".
"Fragrance is the 8th art". The Essence is a synthesis, but on a very different level - the micro cosmos and the "invisible" universe. I would say that this is the ultimate expression of Art because it happens deeply inside us, it is the Art where Form becomes Meaning. This transformation (or transmutation material-immaterial-meaning) represents the inner nature of a perfume. In ancient Mesopotamia some ziggurats had 7 stairs because the number 8 was already heaven. The number 8 was not used in ancient systems of classification (from the liberal arts to more modern systems) and I thought that the expression "fragrance is the 8th Art" could represent both a conclusion to our world (with 7 days, 7 sins and 7 virtues) and a new beginning. Our century is so different! From "the Word" our universe emerged, but with the scent we quit the "visible" outside and enter the "silent" inside. Fragrance has a unique position because it has not the dichotomy form vs. content. Like the Word (the first sparkle of the universe) the scent is pure content and has all the characteristic of a universal language.
The 8th wonder of the world is the invisible Temple built by perfumers and its foundations were built many years ago. Perfume is the sanctuary of the soul and the gate to the infinite Beauty. It is the magic drop that gives life to the previous Arts. 


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Thursday, August 7

Fragrance in silent movies

In this scene from "Our Dancing Daughters" (1928) with Joan Crawford there is a short moment when an entire wall with fragrances is presented. Among them 2 big bottles of Mitsouko (Guerlain) and Nuit de Noel (Caron) and a very beautiful Lalique.
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Monday, August 4

Guerlain Homme

The launch of Guerlain Homme in june Paris at Musée Rodin. Photos from the event are available on Flickr. Some bloggers (8) were invited for this event and discovered the fragrance in advance (see the report on buzzparadise). A private preview was available on Luxury Issues. Curious to see what they did this time! I like the ad (very stupid but amusing).

bloggers: Deedee, Caroline, Katia, Capucine, Sébastien, Brian, Romain, Cédric

Like for Coco Mademoiselle, big brands might opt for fashion bloggers to have a wider audience and less critical approach of their new launches.
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Sunday, August 3

Death of a myth - Diorissimo

Diorissimo is another monument of French Perfumery that LVMH destroyed since they bought Dior. Recognizable in its olfactive shape the modern Diorissimo lacks the details that made it a great perfume and established Roudnitska as the supreme master in the art of perfumery. It was the first "minimal" fragrance of ER, with quite a short formula where every ingredient had its predetermined role and function from top to drydown. One of the most "natural" fragrances it was made with more than 80% synthetics carefully chosen.
Diorissimo was reformulated for 2 reasons - allergens and price. Today not only is a cheap formula but it smells quite cheap and it's sold in a cheap packaging (that lacks all the beauty of the previous versions).
One of its major ingredients is a classical lily of the valley molecule available since 1908 - hydroxicitronellal. Roudnitska used a special grade of this molecule obtained from citronella oil by a special process. Now not only this molecule is made 100% synthetic but something else happened. IFRA (regulation on allergens). The original perfume contained more than 20% of it. Now, what you find inside Diorissimo in terms of specific lily of the valley molecules are (in the order of percentages) Lyral, hydroxicitronellal and Lilial. Plus other characteristic lily of the valley notes (cyclamal, helional, etc) that existed there since its creation.
The moment where the modern perfume is ruined is the drydown. If you compare the modern and any vintage Diorissimo - what stands up is the bad effect of Lilial. In fact it smells like a very cheap dish wash product. When it was reformulated the main idea of Diorissimo was forgotten and Lilial, a major note now was not present in the original formula (it was put a few years later on the market). Diorissimo is not only a dominant lily of the valley perfume, but it's that idea from top to drydown with a delicious and very well balanced final note (almost chypre after 1 day on the blotter). Now, the modern perfume simulates the original one but lacks all the subtle touches that characterized the "detail maniac" Roudnitska. The very subtle notes on the final stages of evaporation are no longer there and the fragrance doesn't stand up and lost power and tenacity (though the original was not a champion of tenacity).
Even the animalic, almost narcotic lily note that could pass for a jonquil is no more there.
Dior perfumes had, from Miss Dior to Dior Dior, a kind of signature - not only the name but also small accords from one to another like a family note, like a small music. Not as evident as Guerlinade but more subtle. There is a subtle note from Miss Dior in the final stage of Diorissimo that is more obvious if you smell Shocking drydown before. Now, that detail is gone because today Dior is just J'adorre and a big noise. (plus cheap perfumes in airport duty-free shops).
Vintage Diorissimo are not always good on top. Because of the very green top notes they are deteriorated on that stage of evaporation and often orange-red in color because of the high percentage of indole (used for the natural lily of the valley note).
Unlike Miss Dior, modern Diorissimo, less rich but soapy, is still wearable if you are not a fragrance fanatic.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
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Friday, August 1

Headspace & fragrance

Because of the over use of the term headspace in fragrance descriptions (blue lotus headspace, silver mountain breeze, living rose space) many would think today that they are pure marketing inventions or tools used by fragrance houses to attract brands. But headspace & living flower was more than good words for the press. The analysis of floral smells in nature began already in the 80's and had an important impact for the perfumers. A few works were published (the GC-s), new molecules were discovered (and their synthesis published), new accords were identified. All that in chemistry journals. First the classical flowers of perfumery showed some of their secrets - it was a surprise when GC showed how much indole is actually in a delicate lily of the valley! IFF, Givaudan, Quest organized almost every year trips in exotic places and their reports were published (Givaudan did a great job here with hundred of GC-s made public). The "space rose" (the rose sent in space) was indeed a big project at IFF and the differences (rose on earth - rose in space) were important when the 2 analysis were put aside. The "south pacific see breeze accord" is not just Calone or in the beginning it was something more - something that made its way from nature to a glass vial.
But how did this change the perfumery? First, GC and all the Living techniques were long before marketing started to speak about.
The flowers influenced perfumery with:
- new data on what's inside a "natural smell" to make perfumes smell more "natural"
- a new type of composition technique (mostly for floral)
- new accords for very basic molecules (some exotic smells were based on common molecules but in a new proportion)
Now it's easy to say that osmanthus is ionone b + decalactones + rose ketones + hediones. It was not that obvious in a time when even damascones/damascenones were exotic and new molecules.
Another example is the truffle accord: why geranium in a truffle? Simple - because they share the same characteristic sulphur molecules. If you manage to use a small dose of geranium avoiding the rose you can take advantage of this "secret" and built the "top" of the black truffle. For the rest other musky and animalic notes.
Almost every company had in its own catalogue GC reconstitutions of all kind, bases build around a captive - like Vitessence (H&R) from freesia to exotic jasmine. If you want "tiger lily" in a perfume - no problem, you have the bottle.
This GC information was used in many ways by the perfumers. Some incorporated the accords in the perfumes, other took inspiration but did the perfume their own way and other perfumers just took new ideas. In the end the perfume using all Living Flowers names can of course be rewritten. You don't need any "exotic accord" to rebuild a fragrance in front of you and almost everything can be done with the simple materials. But in the first step - inspiration + creation - this is not so obvious.
Just think how floral fresh perfumes were before Pleasures (Estée Lauder).
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
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